ITBNN: Exclusive Interview with ITB Entrepreneur Justin Williams

For people outside the beltline, saying, “I’m an entrepreneur” is a more concise way of saying, “I’m so bad at business that I don’t even have an actual salary or office and I order my business cards from Vistaprint. Let’s connect on LinkedIn! Shoot me an e-mail and we’ll innovate!”. For people from ITB, saying, “I’m an entreprenuer” really means, “I’ve started multiple business empires based on stabbing my friends in the back and using my parents’ wealth to fund my ventures, no matter how many times I’ve failed”. You’re probably thinking, “Why would an ITBer start his own company when he can just wait for a family member to hand him a job?”. Because starting your own company is a necessary evil that shows Dad you’re capable of taking over the family business. How else are you going to practice yelling at your employees and making them do all of your work for you? At a very young age, we’ll use our parents’ money to start our own ventures, such as a lemonade stand, landscaping company, clothing line, or candy sales and distribution company in the hallways at Broughton, then sit back and wait for the money to roll in. If the money doesn’t roll in, we simply blame the company’s demise on our friend/business partner and maybe cry a little, depending on how old we are.

As a 10 year old, I out-entrepreneured all the other ITB children running lemonade stands by starting my own venture selling pinot grigio to ITB moms who were picking their kids up from school and top shelf liquor drinks to dads on their way home from work. I made a killing until Forrest started selling his Mom’s prescription medicine two blocks down the road. Being a young ITB entrepreneur, I talked Forrest into a merger to expand our product lines. Since Forrest was terrible at fractions he agreed to a 75/25 split of the profits. When we finally got in trouble for illegally selling drugs and alcohol, I threw Forrest under the bus and told our parents the whole thing was his idea, while crying a little bit. Classic ITB entrepreneurship.

Always willing to help out a fellow ITB entreprenuer, I agreed to interview Justin Williams, a Junior at Broughton who owns his own Raleigh High School Sports Newsletter, is a contributing writer for WRAL’s HighSchoolOT operation, and is promoting some ITB related apparel. He has come up with a t-shirt that Broughton students and alumni can proudly wear to show off how much better we are than everyone else. I present to you, the Periodic Table of the Broughton Capital.

I sat down with Justin to get the inside story.

WNFIV: So Justin, you’ve come up with a t-shirt that the student body can rally around, in order to show everyone else how awesome we are, correct?

Justin: Something like that. The shirt is just a good way to represent and remember the different aspects of Broughton and Raleigh that we all experience as students here.

WNFIV: There’s nothing I love more than remembering high school, all day every day. Remember that time in Mrs. Woods class when she had to take maternity leave and we were so terrible to the student teacher from Meredith that we made her cry every day until she finally quit teaching and changed her major? Ha! Classic. I’d say we did her a favor. I mean if she can’t put up with us how would she be able to handle the heathens at some other school?

Justin: Um, is there a question there…

WNFIV: Sorry, just remembering the good ol’ days. Tell me more about the design of the shirt.

Justin: The idea is “the Periodic Table of the Broughton Capital”. It features icons, items of interest, and things that only apply to Broughton on the actual “table” which is on the back of the shirt. The front of the shirt has the Broughton Dome symbol on the upper left.

WNFIV: Incredible. I see the ITB Insider logo. I’m honored to be included. How did you come up with the idea?

Justin: As I’ve been working some of the local high school football games I’ve noticed students at different schools have shirts related to their schools. I knew that Broughton didn’t have any standout apparel like that. Broughton kids like good looking clothes so I came up with the idea to make a quality shirt for the Broughton community.

WNFIV: It’s very upsetting to me that other schools have something we don’t. We must destroy them. Is there anyone working with you on this idea?

Justin: High Cotton, who is a great brand and is based out of Raleigh, has sponsored the shirt and has completely backed the idea. The Broughton Campus Reps, Harris Parker and Kenzie Mayhew, have been a great help in the development of the shirts. Of course having WNFIV, who is as Broughton as it gets, behind the idea is great.

WNFIV:  So if the t-shirt is successful do you plan to start a clothing line? Maybe something similar to the other few thousand online clothing companies that came out of nowhere to target the 14-22 year old upper class Caucasian market? You know, the ones that use the word “South” or “Southern” and then add a type of land/animal or other adjective that assures customers that the company is so in touch with southern traditions, southern belles, and southern class that the polos they make in China are the most Southern on the market? For example, Southern Proper, Southern Marsh, Southern Tide, Southern Point Co. Southern Dignity, Southern Frattire, and Southern Ties.

Justin: No, I haven’t even heard of the last three… The whole thing with the southern clothing has gotten out of hand. Like I said, High Cotton is helping me with the t-shirt idea. They make some really great stuff and are a true “Southern Brand” since they make all of their products in North Carolina.

WNFIV: Well this sounds about as ITB as it gets. If I may suggest, the price should be at least $100 to ensure that only Broughton students and graduates can afford the shirt.

Justin: I was thinking $25 a shirt. There will be a tailgate/shirt sale before the Broughton vs Gibbons game in Kip Dell at 6:30pm this Friday night. We’ll be under the High Cotton tent and there will be music and free drinks.

WNFIV: That works. Thanks for giving me the inside story. Good luck with the shirts.

Justin: Thanks.

Note: I know Kip-Dell isn’t spelled correctly on the picture. I think the graphic designer was probably some nerd from Enloe who had never heard of the concept of a private parking lot. And yes, I tried to get Justin to add “Algebra Club” to one of the squares but it was too late.

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2 Responses to ITBNN: Exclusive Interview with ITB Entrepreneur Justin Williams

  1. Dan September 12, 2013 at 3:21 pm #

    “I’m so bad at business that I don’t even have an actual salary or office and I order my business cards from Vistaprint.”

    You just described 9/10th of the people in this town.

  2. RC September 14, 2013 at 11:44 am #

    Why is Martin on that chart?

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