by William Needham Finley IV™

How a Fidget Spinner and a Fyre Festival Wristband Ended Up In the North Hills Time Capsule

in Humor/ITBNN by

This is the story of how I got a fidget spinner and half of my Fyre Festival wristband added to the North Hills time capsule, extending my 15 minutes of Fyre fame to at least another 50 years. I also met a Hollywood director who told me he enjoyed my Tweets.

What a Time to be Alive

There’s nothing more ITB than reliving the past and reminiscing about the good ol’ days. So it came as no surprise that Raleigh residents were excited about the unearthing of a 50-year-old time capsule buried in the North Hills luxury retail destination center. On June 8th, 1967, before the beltline (BTB) even existed, a time capsule was buried in the sidewalk in front of The Cardinal movie theater to celebrate its grand opening. That capsule sat dormant for 50 years, waiting to melt people’s faces off like the Ark of the Covenant in Raiders of the Lost Ark.


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For decades, residents wondered what was inside. I’d always thought it contained the founding documents for the pre-Algebra Club or maybe the original blueprints for the beltline. When North Hills announced that they would unearth the time capsule, and bury a new one, I knew I had to insert myself into the story somehow. Even though North Hills is now technically JOTB it has long been considered ITB, as long as you take Lassiter Mill to get there. Also, the annual revenue generated from ITB residents shopping in North Hills is greater than the GDP of Lithuania, so North Hills is clearly on #brand with our way of life. To make sure I was involved in this epic event I reached out to Bonner Gaylord, Broughton graduate and managing director of North Hills, about getting VIP access.

Bonner let me know that, like Fyre Festival, there wasn’t actually a VIP area at the unearthing. If I couldn’t get VIP then I at least wanted to contribute to the new time capsule. North Hills was accepting items from an exclusive group of businesses, nearby schools, and media outlets. Confused as to why I wasn’t included, since I’m both a business and a media empire, I politely demanded that they let me submit some items. They politely said they would consider it.


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I thought long and hard about what I should add to this historic moment. It needed to be something ITB, but also something that represented 2017. I settled on an ITB Insider koozie, an ITBlessed wine glass, a can of LaCroix, half of my Fyre Festival wristband (I need the other half for the lawsuit, more on that soon), a letter to the future, and a rose gold fidget spinner engraved with “ITB 2017” and “WNF IV”. I wanted the fidget spinner to be shaped like the beltline, but I just didn’t have the time to get one made.

This is 2017.

On Wednesday, I met with Bonner and his North Hills colleagues for one of the most important decisions in Raleigh history. I laid out all of my items and waited nervously as they reviewed them. It was basically the same process used when selecting the next Dalai Lama. Bonner ended up choosing the fidget spinner and half of my Fyre Festival wristband, as you’ll see in the super dramatic film I made to commemorate the decision.

The next day I joined other residents traveling by Tahoe caravan along Lassiter Mill to get to the celebration. The crowd gathered around the spot on the sidewalk between what is now Bonefish Grill and the Verizon store, waiting to see what would emerge from the year 1967. History was being made.


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John Kane, who bought North Hills to find out what was in the time capsule, gave a nice speech to kick things off. Bonner then took over the hosting duties and introduced a few people who spoke about what North Hills was like back in the day. Again, very ITB.

The old North Hills logo.

We were then treated to a speech from Broughton graduate and Hollywood Director and Producer, Peyton Reed. He talked about seeing various movies at The Cardinal movie theater while growing up in Raleigh. Reed went on to direct Ant-Man, Yes Man, The Break-Up, Bring It On, and many other projects.

Peyton Reed, Broughton graduate and Hollywood Director

They opened the time capsule and discovered that it had not been sealed properly, allowing water to seep inside. Apparently, the folks in 1967 thought that what looked like a metal ice cream bucket would be the perfect vessel for a time capsule. Some of the items were damaged, while others that had been wrapped in plastic were in decent condition. They finished the excavation and laid the items out on a table for people to view. (See pictures at the end of this post.)

They also laid out the items that would be going in the new time capsule. There was a yearbook and stuffed Rooty the Raccoon from Root, a newspaper from the News & Observer, a DVD from WRAL, the newest book from Raleigh native David Sedaris, and my fidget spinner and Fyre Festival wristband. I just hope the new time capsule is a YETI cooler so my items don’t get damaged.

Notice the fidget spinner just above the David Sedaris book.

After the event I spoke with Peyton Reed, who was nice enough to hang around for a bit to meet with fans. We talked about Fyre Festival, Twitter, and a few other topics and basically became ITBFFs. The only regret I have was not asking him if the scene in Bring It On where Jaime Pressly (also a North Carolina native) says “It’s already been broughten” is a reference to Broughton.

To impress Peyton Reed, and hopefully break into Hollywood, I filmed, directed, edited, and produced this documentary about the North Hills time capsule. Be sure to watch the part where Bonner approves my request to meet the Dalai Lama when he visits Raleigh later this year. You can also watch the full video of the event on the North Hills Facebook page.

UPDATE: This post has officially been endorsed by Peyton Reed.

Special thanks to Bonner and North Hills for including me in this historic event. The new time capsule won’t be opened until 2067. It is now one of my life goals to make sure I live to see the day my fidget spinner and Fyre Festival wristband are unearthed in front of a crowd of thousands. I even made a calendar reminder just so I don’t forget.

1967 Unearthed

The time capsule contents will be temporarily displayed at the City of Raleigh Museum.

The time capsule, not a YETI cooler.
John Kane holding a wet book.
Possibly the Zapruder film, but we’ll never know.
A letter
A key to the City
A letter confirming that Raleigh pretty much made the moon landing happen.

The Electric Storage Battery Company – ESB Exide Missile & Electronics Division

Time Capsule

I feel greatly honored in being asked to place an item of interest in the Time Capsule arranged for a ceremony at the new Cardinal Theater in the North Hills Shopping Center on June 8, 1967. Since this is the so-called Space Age, I am enclosing in the Time Capsule our ESB NEWS which is a company publication covering the news media of our company activities for May 1967.

In this issue is a rather interesting article on the batteries that were designed, developed and produced in Raleigh with Raleigh people that powered the Surveyor Spacecraft III that was launched in April and had a most successful flight to the moon, a softlanding on the moon, the taking and transmission of over 13,000 pictures of the moon surface, including a soil scoop or shovel which tested the moon surface for suitability for eventual manned landings. I am also enclosing a Western Union telegram in which Hughes Aircraft Company, who is the prime contractor of the Surveyor Spacecraft, congratulates our Division for our part in this successful program.

It is my understanding that this Time Capsule is to be opened 50 years from now. If this is so, I expect that by the time the Capsule is opened these initial attempts to explore space will be long forgotten, since at that time they will probably have hourly schedules to the moon, to Mars, Venus and other planets of our solar system. However, we are proud of our Raleigh area and the accomplishments of our people in this Outer Space Exploration Era.

By copy of this letter to Mr. C.E. Stone, Manager of the Ambassador Theater in Raleigh, I hope that this letter and the items mentioned will be suitable for placing in the Time Capsule at 11:00 A.M. on June 8, 1967.

L.E. Pucher

General Manager

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