by William Needham Finley IV™

Patagonia Unveils Seersucker Line

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Raleigh Residents First In Line For Patagonia Seersucker Collection

Patagonia fans had been waiting months for this moment. The famously preppy outdoor brand entered the world of Seersucker on Thursday, just in time for Easter. Patagonia held a secret pop-up shop at Great Outdoor Provision Co. in Cameron Village to debut the new line.

“We wanted a look that would be multifunctional. This line is perfect for folks who will never set foot on a hiking trail, but still want to display the prestige of Patagonia. We also included items that cater to the .06% of our customers who do go outdoors and want to do so in style,” said Rose Marcario, CEO of Patagonia.

The Patagonia Seersucker line consists of the following:

Patagonia Seersucker Suit – $499

Classic seersucker stripes trace a sharp, clean-lined design on this suit. Self-stuffs into chest pocket with carabiner clip-in loop. This luxe layer is perfect for your collection.

Bucks – $100

While these aren’t seersucker, they do pair perfectly with the other items in the collection. Four eye lace-up with a non-marking rubber outsole.

Seersucker Dress (monogramming available) – $329

This structured skater dress is perfect for an Easter service at St. Michael’s or White Memorial. The half sleeves feature an eye-catching flared design, while the upper thigh length hemline maintains a babydoll look.


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Fleece Vest – Men – $99

Classic vest made with midweight Synchilla-sucker polyester fleece. Great for hiking the paved Raleigh Greenway.


Down Vest – Women – $99

This classic Down Sweater-sucker Vest is lightweight and windproof, thanks to the 800-fill-power Traceable Down. The perfect warmth for waiting in your climate controlled SUV in the Root or Lacy pickup lines.


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Down Sleeping Bag – $519

An elegant, real-world bag, built with the best materials available. Performs in all conditions, including summer camp at Sea Gull or Seafarer, and neighborhood sleepovers.

The collection was an immediate hit. A manager at Great Outdoor Provision Co. said that about 200 people were waiting in line for the store to open on Thursday morning. The Patagonia Seersucker items were gone in approximately 16 minutes.

A Five Points couple hired ITBlake the intern to wait in line overnight and hold their spot. “This stuff is going to sell for triple in micITBit,” said Mary Cameron Knoll Craig, referring to the secret closed Facebook buy/sell/trade group with over 9,000 members.

Her husband, Vance Craig VI, added, “Now we can slightly stand out while still wearing the same clothes as everyone in our peer group.”



Administrators at White Memorial Presbyterian Church rejoiced upon hearing the news. “Every Easter we try to break the world record for most Seersucker at a religious service. This clothing line will definitely help,” said an unnamed church official. The current Seersucker world record is held by White Memorial and was set in 2017.

Patagonia has already increased production of the Seersucker line after seeing the success of the pop-up shop.


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