by William Needham Finley IV™

Back To School Essentials Remain Unchanged For 8th Straight Decade

in Humor by


Welcome to the definitive guide to starting another school year with your best boat shoe forward. The last thing you need as a parent is for little Davis III or Mary Anna to come home crying after the first day of school because they wore the wrong article of clothing or had a store brand snack in their lunch.

That’s why we’ve created this handy back to school guide that will ensure your children get off to a great start. From North Face to New Balances, these are the ITBasic items that will meet the approval of your peers.


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We’ve taken the time to link all of these products from Amazon so you can shop at home while binge watching Season 2 of Ozark and sipping on our back to school rosé from Seaboard Wine at High Park Village. Click on the product image or the title to purchase these items on Amazon and support the ITB Insider™ media empire, at no extra cost. You’re welcome.

Sperry Top-Siders

Your child may have to attend Cotillion, board a yacht, or go to the beach at a moment’s notice. Always be prepared.

Kid Sperrys

Same as above. Start teaching your children the importance of wearing proper shoes as they navigate the waters of the Pullen Park boats. But not the paddle boats, those require too much work.

Brooks Brothers Polo

A quintessential part of the ITB wardrobe, the Brooks Brothers polo should be worn every day of the week. When not wearing a Brooks Brothers polo, make sure your child is wearing a t-shirt from an acceptable restaurant, such as Sanitary, Beaufort Grocery, Angus Barn, etc.


New Balance 990s


The only shoe you’ll ever need. Your kid is probably begging for some new Under Armour shoe. Remind them that New Balances will never go out of style and will never blow a 3-1 lead in the NBA Finals.



North Face Backpack

A classic for kids of all ages. Name brand? Check. Solid color that goes with anything? Check. Also, the Borealis is unisex so your child can’t be made fun of for having a backpack designed for the opposite sex.

Anything Lilly Pulitzer

On Wednesdays, the kids wear pink.


Matching Outfits

If you aren’t matching with your child on at least the first day of school then you’re doing it wrong.


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Dressing for success is critical for your child’s development, but you can’t stop there. The following items will help your child get through the rest of their school day without getting stuffed into a locker or shunned by the Alpha in their class.

Scout Lunch Bag

The days of bringing your lunch to school in a brown paper bag are over. If your child doesn’t show up to lunch with one of these they might as well eat alone in their locker to avoid the shame you’ve brought upon them.


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Lunch Container

You bought the designer lunch bag, but you aren’t going to put your child’s food in a ziplock bag are you? Those things are FULL of BPA, PVC, and phthalates. Save your child’s life by using these lunch containers. The separated compartments are perfect for kids who are predisposed to melting down when their foods touch.

Pirate’s Booty

Pirate’s Booty has rocketed to the top of the snack food charts. Some might say this snack is on the expensive side, but the alternative is sending your kid to school with a bag of Utz cheese balls. Do you really want to be the talk of a thousand group texts before the last SUV has left the after school pick-up line?



Cheddar Bunnies

Annie’s Cheddar Bunnies are basically Goldfish crackers, and you probably can’t go wrong with either. However, Annie’s just seems more ITB because of how much they shove that organic label in your face.

Yeti Tumbler

You can’t send your child to school with a bottle of Deer Park and call it a day anymore. Their drink needs to have ice and that ice needs to stay frozen solid until you pick them up. Fortunately, YETI is the only tumbler with this type of ice preservation technology.

Lilly Planner

We all know you’re going to be the one planning your kid’s schedule, so you might as well look good doing it.

Trapper Keeper

The perfect receptacle for your child’s schoolwork, which you will ultimately be responsible for.

While this guide is far from complete, it should be enough to get you started. Good luck to you and your children on another exciting year of attending ITB schools!


ITB Dad in Doghouse After Ruining Back to School Picture


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