A native of Raleigh, William Needham Finley IV cares deeply about all things inside the beltline, and a few things beyond. This passion for Raleigh is what led to the creation of nelsonsbroughtonitb.blogspot.com, which eventually became the ITB Insider™ that you all know and love. Since 2007, WNFIV has appeared on the radio, podcasts, been mentioned on live television, and received enough Retweets to validate his existence. In 2016, he launched a startup focused on turning ITB Insider™ into a media empire to bring readers coverage they can ITBelieve in.
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