ITBlake the intern came to me with a problem. He needed a summer job that would allow him the flexibility to be a famous intern and also play Fortnite (it’s a video game) constantly. I told him that I would help him find a job, despite being overwhelmingly busy with launching a podcast, running a media empire, and trying not to get sued.
We posted an ad and his résumé in the micITBit Facebook group.
We got a lot of great responses but ITBlake didn’t follow up with any of them. So I took it upon myself to find him a job and set up an interview.
I reached out to Scot Wingo, who was named 2018 CEO of the Year by The Triangle Business Journal. Wingo is the CEO of Spiffy, a local company revolutionizing car care. Spiffy’s convenience and eco-friendly process have made them a triangle favorite. With the tap of a phone screen, they bring car washing, detailing, and oil changes to you. Using the Spiffy app, you can quickly schedule an appointment and their professionally trained technicians show up with everything they need to make your car stand out from all the others in the White Memorial pickup line.
Wingo had the perfect job in mind for ITBlake. As you can see from the video, we pivoted from our original strategy of having ITBlake wash cars, and instead focused on leveraging ITBlake wearing a penguin costume while synergistcally standing on the side of (and sometimes in the middle of) a busy road to attract attention.
We generated over 1M impressions that day. To thank ITBlake for his hard work, Spiffy is offering our loyal readers $20 off a full wash or detail, or $10 off oil changes. Just use code “ITB” when checking out. You’re welcome.
ITBehind the scenes footage: